As the battle of search engines heat up, software giants Microsoft Corp. and Google, Inc. square-off in the highly popular microblogging stage called Twitter.
In its efforts to bite off Google’s dominant search engine market share, Microsoft’s three-month old search engine, Bing, was first to snatch Twitter, listing all its public results in real time.
According to Time, Microsoft Digital Head Qi Lu said Bing’s Twitter search, Bing.com/Twitter, is already up and running. Bing reorders Twitter streams based on the “social relevance” of tweets, or the 140 character-long messages. It will also filter spam and obscene tweets from the final display results.
Bing-Twitter search also allows users to separate the most popular embedded links from the tweets that surround them, expands a tweet’s bit url and shows users the real domain, making the experience less complex.
Time noted that the Bing-Twitter tie up is more than just a marketing head start for Microsoft; it is also a “technological victory” to tap the micro-blogging site’s unparalleled resources and its 7 million-user subscriber base.
“There is a revenue component to this deal but we’ve yet to see how significant that will be,” Twitter chief executive Evan Williams told the Associated Press via Stockhouse.
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